Suzi's house, and life for that matter, have forever been strewn with trails of thread, shelves spilling over with fabrics and stacks and stacks of magazines. Creation for Suzi is an addiction, and since her graduation from the esteemed Singer's Sewing School when she was twelve years old, fabric has been her primary medium. In college, it was funky sundresses to sell at swap meets in Venice Beach. When her first daughter was born, it was new dresses every Sunday for church that spun into a children's line that spanned shops from Beverly Hills to Mexico City. The evolution has never ended. A few decades, five kids, multiple marathons, and lots of yoga later, Suzi is still at it with her threads and fabrics. She has recently been coaxed out of her laundry room into a design studio by her good friend and best customer to start just be... purses and accessories.

Suzi is chief designer and oversees all operations for just be...

When you meet Jeni, you know at once that she loves life and lots of little things about it. And when she really loves something--say a purse--there is this smile and then this gleam and then these words, "I love it..." And to watch that little sequence play out is pure joy. In the days that Suzi designed for local boutiques, Jeni proved to be the most ambitious of shoppers. Fortunately for just be..., the idea that selling is really little more than shopping backwards has reversed Jeni's obsession from buying purses to selling them. Beyond her work with just be..., Jeni has a list of loves that trigger the smile and gleam thing... her work as an accomplished dancer and choreographer, being a children's author, speaking engagements, new accounting software and pie charts, really fabulous packaging, and, of course, most importantly, her two boys.

Jeni handles Sales, Marketing and Finance for just be...